Tourism has become an important sector that has an impact on the development of the economy. The main benefits of tourism are income creation and generation of jobs. For many regions and countries, it is the most important source of welfare. Culture and heritage is the essence of the experience for every tourist visiting Iran. Turning an eye on Iran’s top 10 ranking in the number of UNESCO world heritage cultural sites in the world, It is a great opportunity to invest in this sector.
In planning future growth and development, the Iranian tourism sector must be crystal clear on what it has to offer, what it is particularly good at, and what it is better at than most competing destinations. In responding to this challenge, one can consider at least three strong features that could allow Iran to stand out – its natural heritage, built heritage, and cultural heritage.
In a globalized world, an increasing part of the consumer’s experience has become commoditized, and many international travelers can encounter a dull familiarity as they see the same brands, the same processes, and the same old business model.
Iran’s heritage and culture are by definition unique to this country. It cannot be found elsewhere, and so it can serve a source of true distinctiveness for potential visitors to Iran.
Iran aims to attract 20 million tourists a year by 2025, generating $30bn a year. By the presence of decision-makers and officials active in Iran's Tourism Industry don't miss this chance to network and gain knowledge about Iran's tourism investment opportunities.